We're building this from inside
the journey.

We're Maggie and Vit — intended parents in the middle of our own surrogacy journey, building KoalaCare from the inside.

We have a son, Alex, and we always knew we wanted him to have a sibling. Life threw us a detour, and we came to surrogacy — not as a last resort, but as the right path forward. What we didn't expect was how much of the journey would be spent simply trying to find out what was true.

♥How we fell into the paywall

The surrogacy industry runs on information asymmetry. Intended parents pay $30,000–$40,000 in agency fees, and a meaningful share of that is for knowledge — which states protect you, what insurance actually covers, what questions to ask a clinic, what red flags hide in a contract — that doesn't need to live behind a paywall.

We learned that the hard way. We paid a five-figure retainer to one agency and waited nine months without a single candidate being presented. So we did the work ourselves: read every contract line by line, called every clinic, and sat across the table from attorneys, benefits administrators, and an independent surrogate — slowly assembling our own picture of what this actually costs and how it actually works.

♥The gap is structural, not accidental

There are three parties in every surrogacy journey — surrogates, intended parents, and agencies — but the information is overwhelmingly held by the agencies. It isn't a conspiracy; it's structural. For an intended parent, surrogacy is a single chapter: you're in it for 12–24 months, and then you go back to your life. The only people with an incentive to stay are the ones who work in the industry. Over time, almost all the “community” ends up owned by, or tied to, that industry.

We ran into this directly. When we tried to share the hard lessons we'd learned, the vast majority of the big Facebook groups turned the post down — most are run by admins who are agencies or connected to one. A lawyer told us plainly that relying on those groups would steer us wrong, and then we watched it happen firsthand.

♥Keeping it alive — and neutral

Neutral information has no natural owner here, because the people it helps move on. So the real problem was never “build a website” — it's keeping a neutral place alive and making sure the next set of parents can even find it.

Our plan is simple. The writing stays free. We fund the work by charging a small fee for the tools that save you real money — like the cost benchmark — and put that back into staying visible, so a family searching late at night finds a neutral answer before they sign anything. We don't take agency referral fees or commissions; the moment we did, we'd become one more interested party instead of a neutral one.

That funds the tools we wish we'd had: a cost benchmark built from real, anonymized sheets so you can see what each line item actually runs, and an IP profile builder that walks you through the choices no one explains — single-embryo transfer, which state to match in — so you know what you're signing up for before you commit.

♥What you can expect

• ♥Plain-language, agency-neutral writing about U.S. surrogacy — legal, financial, medical, logistical.
• ♥Honest cost breakdowns, including the line items agencies don't put on their website.
• ♥Real-time updates from our own journey, with all third parties anonymized.
• ♥Tools you can actually use, not lead magnets disguised as content.